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Innovation in Designs & Fabric

However since the retail space is limited, there is always going to be a showdown of the best brands to acquire the space with new fervor and competition. It is expected that the innovative retail strategies will be launched to woo retailers and to make sure they are always on board with new direct marketing strategies.

Men’s shapewear is also increasingly becoming popular as even men feel the social pressures of having fit look for wearing trendy slim-fit shirts and trousers.

“As a brand, we have always opted for smart pricing strategy in order to attract consumers and boost brand preference. Exploring new areas of innerwear, Jack & Jones has introduced new prints like stripes and checks with solid colors, in cotton blends, comprising 95 percent cotton and 5 percent elastane fabric. Each design is inspired and conceptualised in Denmark. Every brief comes with an elasticiszed logo on the waist band having a snug fit. Starting price for a single pack is Rs 249 and pack of two at Rs 350, prints at Rs 399, stripes at Rs 399,” says the Jack & Jones spokesperson.

For Myntra, tier II and III cities and towns will be an important area of focus with around 50 percent of the sales expected to be generated from these regions.

The measures constitute the company’s aggressive retail expansion plan entailing an estimated investment of Rs 90-100 crore in the current fiscal, he told PTI.

“Carlos Crespo’s track record within the group and his responsibilities as COO made this promotion the natural next step,” Inditex said in a statement.

2. Reducing soil loss by 50 percent, in balance with new soil formation

The company said that the revenue for the quarter and year ended 31 March, 2018 are strictly not comparable with year ended 31 March 2019 due to the new accounting standards.

Fabrics such as modal, organic fabrics and dry fit are the new age fabrics to work with. Brands are aggressively catering to the demands of the consumer by bringing in a shift in their collection,” says Dharmendra Nathvani.

The U.S. cotton industry is the first to establish national quantifiable goals for sustainability. Additionally, its farmers operate under voluminous, stringent and enforceable regulations.

4. Reducing energy to produce seed cotton and ginned lint by 15 percent

Speaking on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “Roadster has shown how fashion and technology, when integrated, create unique experiences that take offline shopping to a new level. As a pioneer in omni-channel fashion, Myntra is committed to strengthening its offline presence through a franchise model and offer new experiences to engage customers and make shopping fast and seamless through technology.”

“Today, sustainability is a movement and not just a trend-able goal,” Vernon Yeo, Head Marketing and Branding – Asia, Middle East & Africa told IMAGES Business of Fashion Bureau on the sidelines of the India Fashion Forum 2019, held in Mumbai in March.

Honestly, the most obvious and common feedback is that it gives a slimmer experience. And slim, as you know, is always in. At the same time, it also provides shape to the body and it also has a few health benefits to offer.

The brand has a total of 301 stores spread across the country, of which 230 are owned by the company.

hummel invited Bollywood heartthrob Kartik Aaryan, also the brand ambassador to launch the store in Bengaluru. The store, spread over sprawling 1,700 sq.ft. Area, has a double storey design, which allows the customers to experience the versatility of hummel’s style offerings.

Packaging and marketing campaigns are also very generic and similar across brands, which make the consumer immune to product differentiation and value. Currently, they do not create a sense of aspiration, limiting the products to a necessity, rather than a want or craving.

hummel invited Bollywood heartthrob Kartik Aaryan, also the brand ambassador to launch the store in Bengaluru. The store, spread over sprawling 1,700 sq.ft. Area, has a double storey design, which allows the customers to experience the versatility of hummel’s style offerings.

VEOCEL™ fibers comprises their non-woven segment. These fibers’top qualities, regarding liquid absorption, make them an ideal ingredient for sanitary and baby care products, facial sheet masks, cosmetic pads, and all other kinds of wet and dry wipes.

The men’s innerwear market is currently valued at Rs 11,000 crore and is expected to grow at a CAGR of 7 percent over the next decade to reach Rs 21,800 crore by 2028. It contributes 7 percent of the total men’s apparel market.

Rajgopal’s views were echoed by brand expert Harish Bijoor.

“We expect over 8 million products to be ordered for EORS 10 with the platform geared to handle 12,000 orders per minute at peak… we have expanded our kirana network to over 12,500 stores to manage 70 percent of the deliveries for EORS 10,” he said.

Fit, comfort and feel are crucial when manufacturing kids innerwear. Preferring 100 percent cotton over other fabrics, Arora says, “Every year, we add new fabrics to every brand. For manufacturing clothes for brand Zero alone, we use 40 types of fabrics. In our group companies we have more than 60 types of fabrics or even more. Additionally, every year we introduce new shades in all colours. Every year the patterns and designs change.”

It’s also noteworthy to mention rising cost is taking a toll on most brands’ margins. “The production and cost of the product is costing us high by the day as the prices for raw materials are increasing, it’s been very difficult to price products at cheap and affordable price range. However we are doing so by reducing our margins. This is not a permanent solution and we are still figuring how much growth is required for our brand to be doing what we are already doing,” adds Richa Kalra.